If you want to really nail your subject line then you should start testing.Dan Norris at recently shared a little trick with his readers: when sending out blog updates he A/B tests his subject lines in order to determine which title is best.They are straight to the point in asking for feedback but use a question to make the ask sound both fast and friendly. This doesn’t mean you should give up on personalization! Using customer attributes and actions to tailor the email you’re sending and your subject lines is one of the most powerful things you can do.
Most businesses send less emails than they could for fear of annoying customers.Spend time ensuring your emails are helpful and you won’t have this problem, allowing you to send emails in series that really convert.This post, inspired by a previous and popular Unbounce infographic post, How to Write the Perfect Email Subject Line, will give you five tips you can use to write email subject lines that get your recipients opening and, ultimately, converting!There are generally two types of emails businesses send to their customers: notifications and direct updates (newsletters).Mailchimp recently published a whole bunch of statistics on subject line length that reveal the truth: there is no hard and fast rule when it comes to subject line length.
It’s completely relative to your target audience so you need to draw your own conclusions!Take this example from Linked In: They let you know exactly what the email is about, reveal a little information to entice you and then leave you with a sense there is more to learn.Another example comes from Perfect Audience with their conversion notifications: Although this subject doesn’t have the longevity of Linked In’s, it is effective because it is upfront, gets you excited and leaves the details of the conversion path to the body of the email.Email subject lines are the gatekeepers of your email campaigns.When you’ve put hours of effort into getting your segmentation just right and even more into nailing your awesome email copy, you want to make sure your emails actually get read!Here are some results from a recent campaign: This is a great example of the power of testing when it comes to finding out what subject lines work with your audience.