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The chance to find love is something consumers have overwhelmingly demonstrated they’re willing to pay for. The phrase “online dating” might be a bit of a misnomer; “online soul-mate finding” might be more likely. With 20% of all singles having tried online dating, e-daters are everywhere. Men featuring animals in their photos get the most online dates. Niche sites allow users with specific preferences to narrow down their choices from the start, and make up three of the top ten most popular online dating sites worldwide. Online daters find sense of humor more important in a mate than appearance. In fact, it’s not even close to the most important thing.

Annual revenue for the industry is expected to grow 7% to

The chance to find love is something consumers have overwhelmingly demonstrated they’re willing to pay for. The phrase “online dating” might be a bit of a misnomer; “online soul-mate finding” might be more likely. With 20% of all singles having tried online dating, e-daters are everywhere. Men featuring animals in their photos get the most online dates. Niche sites allow users with specific preferences to narrow down their choices from the start, and make up three of the top ten most popular online dating sites worldwide. Online daters find sense of humor more important in a mate than appearance. In fact, it’s not even close to the most important thing.Annual revenue for the industry is expected to grow 7% to $1.65 billion in 2012. Many sites use advanced algorithms that allow people to find even better matches than they might find in real life, so it isn’t a great mystery as to why so many online couples are tying the knot. One out of every five singles has tried online dating. According to an online survey, only 10% said appearance was most important, a distant third behind a good sense of humor and a shared cultural background.Once you’re in a relationship with somebody, it doesn’t really matter how you met that other person.

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The chance to find love is something consumers have overwhelmingly demonstrated they’re willing to pay for. The phrase “online dating” might be a bit of a misnomer; “online soul-mate finding” might be more likely. With 20% of all singles having tried online dating, e-daters are everywhere. Men featuring animals in their photos get the most online dates. Niche sites allow users with specific preferences to narrow down their choices from the start, and make up three of the top ten most popular online dating sites worldwide. Online daters find sense of humor more important in a mate than appearance. In fact, it’s not even close to the most important thing.

Annual revenue for the industry is expected to grow 7% to $1.65 billion in 2012. Many sites use advanced algorithms that allow people to find even better matches than they might find in real life, so it isn’t a great mystery as to why so many online couples are tying the knot. One out of every five singles has tried online dating. According to an online survey, only 10% said appearance was most important, a distant third behind a good sense of humor and a shared cultural background.

.65 billion in 2012. Many sites use advanced algorithms that allow people to find even better matches than they might find in real life, so it isn’t a great mystery as to why so many online couples are tying the knot. One out of every five singles has tried online dating. According to an online survey, only 10% said appearance was most important, a distant third behind a good sense of humor and a shared cultural background.

I spoke with Rosenfeld to hear more about his research, to learn about the ways in which the rise of online dating is defining modern love, and to talk about the biggest misconceptions people have about online dating.The interview has been edited for length and clarity.I actually don’t see in my data any negative repercussions for people who meet partners online.In fact, people who meet their partners online are not more likely to break up — they don’t have more transitory relationships.The apps have been surprisingly successful -- and in ways many people would not expect.

In fact, by several measures, online dating has proved even more useful — both to individuals and society — than the traditional avenues it has replaced.The idea is that if you’re faced with too many options you will find it harder to pick one, that too much choice is demotivating.We see this in consumer goods — if there are too many flavors of jam at the store, for instance, you might feel that it’s just too complicated to consider the jam aisle, you might end up skipping it all together, you might decide it's not worth settling down with one jam. I don’t think that that theory, even if it’s true for something like jam, applies to dating.Part of what you have uncovered during your research is how drastic the rise of online dating has been.That's something not everyone thinks this is a good thing. The worry about online dating comes from theories about how too much choice might be bad for you.I felt a deep sense a rejection -- not personally, but on behalf of everyone at the bar.